When it comes to storytelling, it is not just creating a plot and set-up and representing facts that can be fictional or real, but an art to weave the thoughts together to create an emotion among the audiences. This is what Shefali Saxena does as a storyteller.

Shefali as a filmmaker

Shefali Saxena is an award-winning artist who sings, performs, hosts, and makes films based on Indian cultural heritage. Her filmmaking is fueled by passion and creativity, and her love for Indian culture leads to her albums getting massive responses from the audience. 

From vision to screen

For Shefali, filmmaking is not just putting content on social media and getting views; it is also seeking out the culture and hidden stories and bringing them to light to engage and inspire Indians and viewers globally. 

Ghoomar: A Royal Folk

If one has to take an example of storytelling, then Ghoomar is the one. She herself is the maker and artist of the single Ghoomar which was shot in Chomu Palace, a heritage property in Rajasthan with the aim of paying tribute to the folk culture. 

When Ghoomar became a sensation overnight

Within 3 days of Ghoomar’s streaming on 350+ digital platforms, including Apple, Amazon, Spotify, Radio Mirchi, Red FM, and many more, the video received more than 100K views which made Shefali the artist of the week on popular platforms like Zoom TV and BIG FM. Shefali also became The Times of India headliner. 

Jawed Akhtar’s poetic representation of Ghoomar 

Ghoomar already became an everlasting story in people’s hearts but what’s more overwhelming about the album is its poetic representation by none other than Jawed Akhtar and Shefali being awarded as the “POWER WOMAN”. 

Jawed Akhtar wrote: “Wohi saat soor hain magar dhun nayee hain

                                         Naye geeton ki barkha barsaa rahi hain

                                        Har Ik saaz kehtaa hai apni zabaan mein

                                       Woh aa hi gayee hain, woh aa hi gayee hain”

How Shefali presents Ghoomar

The achiever’s award by MID-DAY for excellence as an artist and filmmaker adds another star to Ghoomar. Sharing her own experience on Ghoomar, Shefali said, 

“It was an inexpressible joy in the pink city of Jaipur, especially shooting our royal Indie folk song in a heritage fortified 300-years-old palace to receive the raw, rustic, and authentic beauty of Indian legacy, I purposely chose mesmerizing sets of a heritage palace. I complemented it with local Rajasthani flavour, be it my dignified Rajasthani looks or graceful choreography with props to showcase our incredible Indian culture.”